Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire.
Among such content curators, most (78.9%) cite thought leadership as their primary objective in content curation, followed by elevating brand visibility and buzz (76.1%) and lead generation (60.6%).
Below, other findings from HiveFire's first annual Content Curation Adoption Survey 2011, based on a poll of 150 marketing executives.
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