QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to a survey from MGH.
Moreover, nearly three-quarters of smartphone users say they are very or somewhat likely to recall an ad with a QR code.
Below, other findings from MGH's online survey of 415 smartphone users.
A QR (quick-response) code is a two-dimensional barcode-like image that can be read by software on a smartphone, usually via downloadable app. Once scanned, QR codes direct users to mobile-optimized Web pages for more information.