QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to a survey from MGH.
Moreover, nearly three-quarters of smartphone users say they are very or somewhat likely to recall an ad with a QR code.
Below, other findings from MGH's online survey of 415 smartphone users.
A QR (quick-response) code is a two-dimensional barcode-like image that can be read by software on a smartphone, usually via downloadable app. Once scanned, QR codes direct users to mobile-optimized Web pages for more information.
Awareness for QR codes is relatively strong: 65% of smartphone users say they have seen a QR code, most often on product packaging (56%), in magazines (45%), on coupons (45%), and in newspaper ads (27%).
QR Code Users Seeking Deals
Among smartphone users who have scanned QR codes, the top reason is to find coupons or discounts (53%), product or service information (52%), and to enter a sweepstakes (33%).