Nearly one in four visitors (24%) to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such visitors, or leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or convert.
Below, other findings from the LeadFormix report titled "Why Should You Use LinkedIn for B2B Lead Generation?"
Enterprise Visitors by LinkedIn Source
More than one-half of enterprise visitors arrive at websites from individual profile pages (35.7%) or company profile pages (16.3%), whereas 16.4% arrive via "groups" and 3.6% via LinkedIn ads.
To analyze which sections within LinkedIn drive form-fills, numbers of completed form-fills are broken out by the sources of their visits.
LinkedIn "groups" accounts for the biggest percentage of form-fills overall, roughly 57.0%, followed by individual profiles (11.5%) and company profiles (9.2%).