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LinkedIn: How-to articles covering the latest marketing tactics, tips, and strategies.
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Social Selling for LinkedIn: Seven Practical Tips [Infographic]Laura ForerLinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive ...
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The Paid Social Channels Marketers Are Most Bullish AboutAyaz NanjiWhich social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
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The Social Networks B2B and B2C Marketers Value MostAyaz NanjiFacebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
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How to Ignite Your LinkedIn Marketing Strategy [Infographic]Laura ForerWant to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.
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The 10 Most In-Demand Companies on LinkedInAyaz NanjiAmazon is the company US professionals on LinkedIn most want to work for, according to recent research from the social network.
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#SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This WeekChristian NeriFacebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement ...
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A Winning LinkedIn Profile: Three Questions to Ask and AnswerShakir AkoredeWhat do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.
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Seven Considerations for Your New Business's Social Media StrategyAmelia WillsonCreating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
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What's New in Video Marketing? Trend Predictions for 2018 [Infographic]Laura ForerVideo marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy ...
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How to Use SlideShare for Lead Gen With E-BooksAshley FausUsing SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
LinkedIn: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneEmily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, ...
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Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11.
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The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFrom native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.
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Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.
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Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneInside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.
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