Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a daily-deal offer in the previous 90 days, nearly one-third (31%) said they were new customers and more than one-quarter (27%) said they were infrequent customers.
Nearly two in five consumers who had redeemed a daily-deal offer (38%) said they were frequent customers; 4% were former customers.
With roughly twice as many subscribers, Groupon enjoys a wide lead over its closest competitor, Living Social.
Among visitors to the top 100 websites, nearly two-thirds (65%) say they are enrolled in at least one daily-deal program; among them, Groupon is the most popular with 51% enrollment, followed by Living Social (24%) and Google Offers (14%).
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Regardless of which site they use, however, nearly two-thirds of all daily-deal subscribers have purchased a deal. For example, 60% had purchased a product or service via Groupon in the previous 90 days and 60% had made purchases via Woot.
Moreover, 46% of daily-deal subscribers are enrolled in more than one service.