Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Local Business Search: Mobile Surges 34%

September 1, 2011

Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier, according to a report by the Local Search Association (LSA).

The use of mobile apps to access local content grew most dramatically: 56% of surveyed mobile subscribers used apps to access local content in January, up 14 percentage points (PPs) (or 34%) from the 42% who did so a year earlier.

Even so, browsers are still the most popular way to find local content via mobile: 73% of mobile subscribers found local business information via the mobile Web in January, though that number was down slightly (2 PPs) from 75% in January 2010.

Accessing local content via SMS dropped 5 PPs to 25% in 2011, from 30% in 2010.

Below, other findings from the 2011 State of Local Search Study conducted by comScore for the LSA.

Overall, local searches accounted for 13% of core search activity across the top Web search portals as of March 2011, according to the report.

Portals Play Major Role in Local Search

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Nick Stamoulis Thu Sep 1, 2011 via web

    Mobile and local search go hand in hand. When someone searches for a local business on their mobile device, they are usually looking to take immediate action. Businesses need mobile friendly sites as well as a presence on local search sites frequented by mobile users!

  • by SpencerBroome Thu Sep 1, 2011 via web

    Definitely agree with Nick above.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!