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Local Business Search: Mobile Surges 34%

September 1, 2011
  |  9,761 views

Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier, according to a report by the Local Search Association (LSA).

The use of mobile apps to access local content grew most dramatically: 56% of surveyed mobile subscribers used apps to access local content in January, up 14 percentage points (PPs) (or 34%) from the 42% who did so a year earlier.

Even so, browsers are still the most popular way to find local content via mobile: 73% of mobile subscribers found local business information via the mobile Web in January, though that number was down slightly (2 PPs) from 75% in January 2010.

Accessing local content via SMS dropped 5 PPs to 25% in 2011, from 30% in 2010.


Below, other findings from the 2011 State of Local Search Study conducted by comScore for the LSA.

Overall, local searches accounted for 13% of core search activity across the top Web search portals as of March 2011, according to the report.

Portals Play Major Role in Local Search


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  • by Nick Stamoulis Thu Sep 1, 2011 via web

    Mobile and local search go hand in hand. When someone searches for a local business on their mobile device, they are usually looking to take immediate action. Businesses need mobile friendly sites as well as a presence on local search sites frequented by mobile users!

  • by SpencerBroome Thu Sep 1, 2011 via web

    Definitely agree with Nick above.

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