Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by 2015—roughly 70% of total SMB marketing budgets.
By 2015 SMBs are expected to allocate only 30% of their marketing budgets to traditional advertising (down from 52% in 2010).
The remaining 70% will be allocated to digital (mobile, social, online directories, display, and digital outdoor), performance-based commerce (pay-per-click, deals, and couponing), and customer retention solutions (email, reputation and presence management, websites, social marketing, and calendaring/appointment-setting):
Take the first step (it's free).
You may also like:
- Marketing Events in a Post-Pandemic World: Opportunities for Innovation
- Digital Transformation During COVID-19: How Can Marketers Lead the Way?
- What B2B Buyers Want From Tech Vendors Right Now
- Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined
- B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales