Online Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Consumer Purchase Behavior by Industry, Device, and Country [Infographic]Laura Forer
  How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.
  B2C, Customer Behavior, International Marketing, Online Marketing
• The Main Reasons Consumers Dislike (and Like) Online AdsAyaz Nanji
  The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.
  Advertising, Digital Marketing, Online Marketing, Research, Survey Data
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing
• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing
• The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)Charlie Stewart
  The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Digital Marketing, Lead Generation, Online Marketing, Sales, Search Engine Marketing, SEO
• #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian Neri
  This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, SMS, Social Media
• #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian Neri
  From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing
• #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's RoundupChristian Neri
  Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Snapchat
• #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian Neri
  Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
  Advertising, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing
• #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Social Media

Online Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
  Career Management, Customer Insight, Marketing Smarts, Marketing Strategy, Online Marketing
• Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
  Instagram, Integrated Marketing, Marketing Communications, Marketing Smarts, Marketing Strategy, Online Marketing, Public Relations, Services Marketing, Social Media
• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Eye Tracking, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research
• How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
  Career Management, Marketing Challenges, Marketing Smarts, Marketing Strategy, Online Marketing

Online Marketing: Online seminar broadcasts from the best minds in marketing

• Content, Conversions, and Lead GenerationBroadcast on 2/4/2016 with Andy Crestodina
  In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors.
  Content Marketing, Content Strategy, Customer Behavior, Lead Generation, Lead Nurturing, Marketing Strategy, Online Marketing
• MarketingProfs Makeover: Elements of the Landing PageBroadcast on 1/28/2016 with Brian Massey
  In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact.
  Integrated Marketing, Interactive Marketing, Landing Pages, Lead Generation, Marketing Strategy, Online Marketing, Web Analytics, Website Design, Websites
• MarketingProfs University: SEO—How Customer Experience Impacts SearchBroadcast on 8/13/2015 with Casie Gillette
  In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media.
  Content Strategy, Customer-Centric, Customer Experience, Digital Marketing, Google, Online Marketing, Search Engine Marketing, SEO, Social Media, Web Content
• Brain Science and Web MarketingBroadcast on 2/26/2015 with Andy Crestodina
  In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.
  Customer Experience, Online Marketing, Web Content, Web Copy, Website Design, Websites
• MarketingProfs Makeover: The Chemistry of the Landing PageBroadcast on 2/27/2014 with Brian Massey
  This PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages.
  Integrated Marketing, Interactive Marketing, Landing Pages, Lead Generation, Marketing Strategy, Online Marketing, Web Analytics, Website Design, Websites
• Five Tools for Creating a Social Media Plan and Forecasting Its ImpactBroadcast on 11/29/2012 with Rex Briggs
  In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.
  Forecasts, Interactive Marketing, Marketing Analytics, Measurement, Online Marketing, Relationship Marketing, Social Business, Social Media
• MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon Miller
  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
  Interactive Marketing, Management, Marketing Automation, Marketing Budgets, Marketing Inspiration, Marketing Strategy, Online Marketing
• Landing Page Tips to Lift Your Conversion RateBroadcast on 9/20/2012 with Chris Goward
  This PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout.
  Digital Marketing, Inbound Marketing, Landing Pages, Marketing Strategy, Marketing Tips, Online Marketing
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• Eight Critical SEO MetricsBroadcast on 7/21/2011 with Stephan Spencer
  Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts.
  Measurement, Metrics, Online Marketing, Search Engine Marketing, SEO, Websites

Online Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Use Your CRM Data to Boost Advertising ROIReleased on 4/1/2016 with Joseph Kerschbaum
  In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns.
  Advertising, CRM, Facebook, Google, Online Marketing, PPC Campaigns, Search Engine Marketing, Search Engines, Take 10
• Take 10: Five Simple Ways to Lower Your Bounce RatesReleased on 3/18/2016 with Sherice Jacob
  In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.
  Content, Marketing Tips, Online Marketing, SEO, Take 10, Web Content, Web Copy, Website Design, Websites
• Take 10: Three Steps for Using Influencer Video to Increase Your Bottom LineReleased on 8/7/2015 with Mark Lerner
  In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that will help you reach your goals and give you a leg up on the competition.
  B2B Marketing, B2C, Brand Awareness, Customer Behavior, Customer Relationships, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Take 10
• Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)Released on 2/6/2015 with Sherice Jacob
  In just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money.
  Brand Positioning, Online Marketing, Search Engine Marketing, SEO, Take 10, Web Content, Web Copy, Website Design, Websites
• Take 10: The 10 Web Marketing Areas You Need to Focus on NowReleased on 1/9/2015 with Stoney deGeyter
  In just 10 minutes, we'll identify the top 10 online marketing areas you should be focusing on, and provide you with three action items for each. With your top 10 list and actionable to-dos in hand, you can eliminate the less impactful projects, and hone your time, money, and energy on what really matters and gives you the best ROI.
  Digital Marketing, Marketing Smarter, Marketing Strategy, Online Marketing, Small Business, Take 10
• Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce WebsiteReleased on 6/7/2013 with Brent Niemuth
  In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
  Brand Positioning, Branding, Customer Behavior, Digital Marketing, E-Commerce, Online Marketing, Take 10, Websites
• Take 10 Video Series: Five Things to Consider Before Taking Your Social Efforts GlobalReleased on 11/16/2012 with Jane Price
  In just 10 minutes, Jane Price will help you weigh the pros and cons of a global social media plan. You'll also learn five important things to consider before going global.
  Marketing Strategy, Marketing Tips, Online Marketing, Social Media, Take 10, Take 10 Video Series
• Take 10: How to Design a Website That Resonates With Your UsersReleased on 9/21/2012 with Jon-Mikel Bailey
  In just 10 minutes, you'll learn how to design a user-centric website that performs better and gets the response you’re looking for from your audience.
  Customer Behavior, Digital Marketing, Online Marketing, Website Design
• Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice Jacob
  In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
  Digital Marketing, Keywords, Landing Pages, Online Marketing, Take 10, Web Copy, Website Design, Websites
• Take 10: How to Create Home Page Content That Engages VisitorsReleased on 10/28/2011 with Heather Lloyd-Martin
  In just 10 minutes, learn how to create killer home page content that engages your visitors and invites them to take action.
  Content, Customer Engagement, Marketing Tips, Online Marketing, Take 10

Online Marketing: Marketing downloads for the busy professional

• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  Market Research, Measurement, Online Marketing, Surveys, Testing
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design