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Online Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.
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Consumer Purchase Behavior by Industry, Device, and Country [Infographic]Laura ForerHow does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.
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The Main Reasons Consumers Dislike (and Like) Online AdsAyaz NanjiThe older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.
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Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf DudaiUntil the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
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#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian NeriThis week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
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The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)Charlie StewartThe final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ...
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#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian NeriThis week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
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#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian NeriFrom Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
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#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's RoundupChristian NeriProduct launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ...
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#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian NeriRead closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
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#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian NeriFind out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
Online Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
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Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMichael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
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Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
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How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]by Matthew GrantIn this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
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How-to Articles
Five Tips for Creating a Successful B2B Marketing Campaign by Heidi Sullivan
Five Reasons to Prioritize Spend on Website UX Design by Joe Dawson
Are You Making the Right B2B Martech Investments to Optimize for ... by Bonnie Crater
Building Better Customer Outcomes With a Customer Experience ... by Kevin Daly
CTV Scale Is Here, So Where Are B2B Advertisers? by Gil Barzilay
