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Brands to Focus on Localized Content Marketing

November 2, 2011

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council.

Moreover, 86% of marketers say they intend to look for ways to better modify, adapt, and localize their marketing content, messaging, and prospect engagement practices.

Below, additional findings from the new report titled "Localize to Optimize Sales Channel Effectiveness" by the CMO Council.

Improvements Are Needed

Only 12% of marketers say they now have highly evolved campaigns and analytics on a local level, and 39% say they now have reasonable effective programs in place.

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  • by Nick Stamoulis Wed Nov 2, 2011 via web

    I find it interesting that events are so popular. It makes sense though, you get to connect with your local audience face to face. What I wonder is what differs from industry to industry with local marketing.

  • by TransPerfect Thu Nov 3, 2011 via web

    It’s great to see that 86% of marketers say they intend to improve the localization of their marketing content. Brands can adapt their campaigns for global markets by working with localization professionals to enjoy sales success—both internationally and locally in untapped ethnic markets. While you found that only 12% of marketers reported that they have highly evolved local campaigns, this number will surely grow as businesses reap the rewards of increased sales in these markets.

    Liz Elting
    President & CEO
    Language Services and Technology Solutions for Global Business

  • by Bob Lion Thu Nov 10, 2011 via web

    The low production cost, geographic targetablity and compelling program placement offered by local cable and telco systems, such the ones represented by Viamedia, should give marketers confidence that local cable television will help their brands grow.

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