Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council.
Moreover, 86% of marketers say they intend to look for ways to better modify, adapt, and localize their marketing content, messaging, and prospect engagement practices.
Below, additional findings from the new report titled "Localize to Optimize Sales Channel Effectiveness" by the CMO Council.
Improvements Are Needed
Only 12% of marketers say they now have highly evolved campaigns and analytics on a local level, and 39% say they now have reasonable effective programs in place.