Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Brands to Focus on Localized Content Marketing

November 2, 2011
  |  12,119 views

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council.

Moreover, 86% of marketers say they intend to look for ways to better modify, adapt, and localize their marketing content, messaging, and prospect engagement practices.

Below, additional findings from the new report titled "Localize to Optimize Sales Channel Effectiveness" by the CMO Council.

Improvements Are Needed


Only 12% of marketers say they now have highly evolved campaigns and analytics on a local level, and 39% say they now have reasonable effective programs in place.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

Comments

  • by Nick Stamoulis Wed Nov 2, 2011 via web

    I find it interesting that events are so popular. It makes sense though, you get to connect with your local audience face to face. What I wonder is what differs from industry to industry with local marketing.

  • by TransPerfect Thu Nov 3, 2011 via web

    It’s great to see that 86% of marketers say they intend to improve the localization of their marketing content. Brands can adapt their campaigns for global markets by working with localization professionals to enjoy sales success—both internationally and locally in untapped ethnic markets. While you found that only 12% of marketers reported that they have highly evolved local campaigns, this number will surely grow as businesses reap the rewards of increased sales in these markets.

    Liz Elting
    President & CEO
    TransPerfect
    www.transperfect.com
    Language Services and Technology Solutions for Global Business

  • by Bob Lion Thu Nov 10, 2011 via web

    The low production cost, geographic targetablity and compelling program placement offered by local cable and telco systems, such the ones represented by Viamedia, should give marketers confidence that local cable television will help their brands grow.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!