Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to a survey from NM Incite.
Most (89%) socially networked adults use social media* to stay in touch with friends and family, but nearly two-thirds use social channels to read consumer feedback and find product information, and nearly one-half use such channels for professional networking:
- 66% read consumers reviews, 54% share positive feedback, and 50% share negative feedback.
- 60% find information on products and services, and 58% find promos and coupons.
- 48% use social media for career networking, and 28% do so to find jobs.
More than two-thirds of socially networked adults (67%) use social media for entertainment and 64% do so as a creative outlet.
Below, additional findings from NM Incite's report titled "The State of Social Media."
The most common reason Facebook users add "friends" on Facebook is because they know them in real life: 82% say knowing someone offline is reason to add them on the social network; 60% add friends because they have mutual friends; and 11% add friends because they share a business relationship.
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