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Social Media for Beautiful Things: Pinterest Soars

January 6, 2012

Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier, according to data from Experian Hitwise.

As the name suggests, Pinterest is an online pin board that allows you to "organize and share all the beautiful things you find on the Web," according to the company. Such things include images of food, home décor, clothing, and furniture, which users "pin" onto their pages.

The site was recently added to the Top 10 in Hitwise's Social Networking & Forums category. 

Below, other findings from Experian Hitwise. 

Site Demographics

Not surprisingly, visitors to the site in the 12 rolling weeks ended Dec 17 skewed female (58%) and between the age 25 and 44 (59%).

However, Pinterest visitors do have a different geographic profile compared with their counterparts visiting other social networking sites such as Facebook and YouTube.

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  • by Wed Jan 18, 2012 via web

    cancel me out of this it's not for me I wanted to join Pinterest for the crafts that's all I can do with my hands. Thank You

  • by Judi Hays Thu Jan 19, 2012 via web

    I think part of the attraction, besides the sheer beauty of the site, is having to be invited (luckily I got on board before the rush but now I am totally addicted). That kind of "exclusivity" creates curiosity and demand. Remember Gmail a few years back.

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