In 2011 the auto industry dominated made a huge comeback in Super Bowl ad spending, reaching $77.5 million, up from $32.7 million in 2010, and far surpassing all other industries, according to data from Nielsen.

The entertainment industry ranked second, spending $31.0 million on Super Bowl XLV ads, nearly double the $16.4 million spent in 2010.


Nine auto brands bought ads during Super Bowl commercial breaks in 2011, compared with two to four brands, on average, in previous years.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...