More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.
When required to register or create a new account at a website, only 14% of social media users say they complete the registration, whereas 54% say they’re likely to leave the site and not return; 26% go to a different site if possible, and 6% say they leave or avoid the site altogether:
Below, additional findings from Janrain's new study, which explores consumers' perceptions of online registration and social login.
Leaving False Information
Many socially networked consumers leave false information when asked to register: 88% admit to having given incorrect information or leaving forms incomplete when creating a new account on a website, up from 76% who said so a year earlier.
Preferences for Social Login
Among the various options presented for gaining access to a website, social login is preferred most: 41% of social media users use websites via social login, 35% create a new account and sign on, and 24% use a guest account to sign on.