More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a study by Janrain.

When required to register or create a new account at a website, only 14% of social media users say they complete the registration, whereas 54% say they’re likely to leave the site and not return; 26% go to a different site if possible, and 6% say they leave or avoid the site altogether:

Below, additional findings from Janrain's new study, which explores consumers' perceptions of online registration and social login.

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