Website Design: How-to articles covering the latest marketing tactics, tips, and strategies.
10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris ShoorYou've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
How Color and Typography Influence Consumers [Animated Infographic]Laura ForerColor and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
Six Essential Design Tools for MarketersEugine DychkoThese six online tools can help all types of marketers level-up their graphic-design skills.
Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]Laura ForerFinding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.
Top 10 Typography Trends of 2018 [Infographic]Laura ForerTypography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
Creative Trends We'll Be Seeing More of in 2018 [Infographic]Laura ForerGive your eyes a treat and find design inspiration with this visual guide to current creative trends.
Moving Pictures: How to Increase Engagement With CinemagraphsChad LottAlthough there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and ...
What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry FeldmanRetailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
Typography: Terminology You Should Know [Infographic]Laura ForerWhen you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, ...
How to Keep Up With the Rise of the Visual Internet [Infographic]Laura ForerThe Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with ...
Website Design: Podcasts containing in-depth interviews with smart marketers from all walks of life.
For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
Website Design: Online seminar broadcasts from the best minds in marketing
- How to Harness User Experience as Your Secret Marketing Weaponwith Jon-Mikel BaileyIn this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return.
- Fix Your Funnel: 15 Things to Remove From Your Site Immediatelywith Andy CrestodinaIn this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP!
- Why 'Always Be Testing' Is Wrong for Your Businesswith Justin RondeauIn this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.
- MarketingProfs Makeover: Elements of the Landing Pagewith Brian MasseyIn this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact.
- Going All In: How to Avoid the Perils of a Website Redesignwith Brian MasseyIn this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!)
- Brain Science and Web Marketingwith Andy CrestodinaIn this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.
- How to Use Testing to Improve Website Conversionswith Justin RondeauIn this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately.
- MarketingProfs Makeover: The Chemistry of the Landing Pagewith Brian MasseyThis PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages.
- Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
- Learn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
Website Design: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Improve Website Effectiveness With an Optimized Contact PageReleased on 10/7/2016 with Krista MillerIn just 10 minutes, you'll learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips you can put into action right away to increase your contact page's effectiveness.
- Take 10: Five Simple Ways to Lower Your Bounce RatesReleased on 3/18/2016 with Sherice JacobIn just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.
- Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)Released on 2/6/2015 with Sherice JacobIn just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money.
- Take 10: UX for the Non-Techie—How to Better Guide the User Through Your SiteReleased on 10/3/2014 with Jon-Mikel BaileyIn just 10 minutes, you'll learn some simple UX tricks to improve your website and your clients' journey to ensure that each page contains useful information and a meaningful call to action. Plus, you'll learn how staying agile can quickly enhance the UX and keep your clients' coming back.
- Take 10: How to Design a Website That Resonates With Your UsersReleased on 9/21/2012 with Jon-Mikel BaileyIn just 10 minutes, you'll learn how to design a user-centric website that performs better and gets the response you’re looking for from your audience.
- Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice JacobIn just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
- Take 10: Three Tools for Website SuccessReleased on 2/10/2012 with Jon-Mikel BaileyIn this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action.
- Take 10: Five Steps to Creating & Registering a Site MapReleased on 6/10/2011 with Janet Driscoll MillerIn this Take 10, search engine optimization expert Janet Driscoll Miller guides you along the important path of creating a site map. She walks you through the process of creating and registering your site map, then verifying your site with Bing and Google.
- Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 with John HaydonIn this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website.
- Take 10: How to Create Your Own Online Press RoomReleased on 5/6/2011 with Michael MillerIn this Take 10, Michael Miller gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for.
Website Design: Marketing downloads for the busy professional
- The Serious Marketer's Guide to Creating a Website That WorksThis 51-page guide is dedicated to exploring what it takes to develop and operate a website that works for your company. Whether you're building a website from scratch or optimizing an existing one, approach the project with the mindset of strategy first, execution second. Your planning process should be purposeful and thorough.
- Website Metrics: What to Measure and How to ImproveIn this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- Benchmark Survey: Marketing to HispanicsLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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- The Role of Customer Empathy in the Future of Marketing by Michael Brenner
- How B2B Marketers Can Align With the Self-Directed Buyer Journey by Michael McLaren
- Close the Marketing and Sales Gap, and You'll Close More Deals by Helen Yu
- The Future of Marketing Organizations Post-Pandemic: Top 5 ... by Paige O'Neill
- How to Match Your Key Metrics to Your Content Goals by Kelsey Raymond