Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Facebook Ad Spend Growth Outpacing Paid Search

February 10, 2012

Facebook ad spending among clients* of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.

The analysis is based on more than 100 billion ads delivered on Facebook via Kenshoo Social, compared with 400 billion global paid-search ad impressions on search engines such as Google, Bing, Yahoo, AOL, Baidu, and Yandex.

Though some of the reported growth is likely due to seasonality, the trend is notable, and expected to continue in 2012 and beyond, as Facebook's ad ecosystem expands and marketers become savvier, according to Kenshoo.

Below, other findings from Kenshoo's quarterly ad report for the fourth quarter of 2011.

Facebook ads are becoming more popular among consumers: Ad impressions grew 47% in the fourth quarter over 3Q11 levels, while ad clicks increased 105% over the same period.

Moreover, Facebook ad quality appeared to improve in 4Q11 with consumers clicking on ads at a rate 27% higher, on average, than in the previous quarter.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!