Facebook: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
  Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• The Science of Sharing: Who, What, Where, and Why [Infographic]Laura Forer
  How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. ...
  Customer Behavior, Facebook, Instagram, Social Media, Twitter, Videos, YouTube
• Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
  Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
  Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
• The Top Sites Driving Referral Traffic, by Content CategoryAyaz Nanji
  Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
  Content, Facebook, Google, Research Summaries, Web Content, Websites
• How to Sell on FacebookNate Gadzhibalaev
  The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as ...
  Ad Copy, Advertising, Facebook, Personalization, Social Media
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• The Best Days and Times to Post on Social Media [Infographic]Laura Forer
  The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.
  Facebook, Instagram, Social Media, Twitter
• The Updated Guide to Facebook Ad Placements [Infographic]Laura Forer
  Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to ...
  Advertising, Facebook, Instagram, Social Media
• How SMBs Are Using Social Media: Platform, Posting, and Content TrendsAyaz Nanji
  Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
  Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking

Facebook: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
  Advertising, Facebook, Marketing Smarts, Marketing Strategy, Social Media
• Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
  Content, Customer Experience, Customer Relationships, Facebook, Marketing Smarts, SMS, Social Media
• Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, ...
  B2B Marketing, Facebook, LinkedIn, Marketing Smarts, Pinterest, Social Media, Women
• Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.
  Email Lists, Facebook, Marketing Smarts, Marketing Tips, Social Media
• Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
  Brand Loyalty, Channel Marketing, Chief Marketing Officer, Community Management, Content Marketing, Customer Loyalty, Facebook, Google+, Instagram, Marketing Smarts
• Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew Grant
  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
  Blogging, Content, Content Marketing, Digital Theory, Facebook, Marketing Smarts, Second Life, Social Media, Writing
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]by Matthew Grant
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this ...
  Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, High-Tech Marketing, Marketing Smarts, Personal Branding, Social Media
• Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]by Matthew Grant
  Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it ...
  Facebook, Google, Google+, Marketing Smarts, Social Media, Twitter, Videos
• What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.
  Digital Marketing, Facebook, Marketing Smarts, Public Relations, Social Media, Social Networking

Facebook: Online seminar broadcasts from the best minds in marketing

• Facebook Advertising Tactics for the B2B MarketerBroadcast on 8/23/2018 with Andrea Vahl
  In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. You'll walk away with the tools to implement targeted Facebook advertising campaigns that meet your goals and help you optimize future campaigns.
  Advertising, B2B Marketing, Facebook, Social Analytics, Social Media, Targeting, Teach Me How
• How to Add Live Streaming Video to Your Marketing MixBroadcast on 10/19/2017 with Ashley Faus
  In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video.
  Content, Content Marketing, Content Strategy, Facebook, Teach Me How, Videos, YouTube
• Age of Disruption: Everything Has Changed and Nothing Is DifferentBroadcast on 1/5/2017 with Scott Stratten
  In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions.
  Facebook, Google+, Instagram, LinkedIn, Millennials, Snapchat, Social Business, Social Listening, Social Networking, Twitter
• How Social Media Can Help You Promote Your Event and Increase AttendeesBroadcast on 10/13/2016 with Beatrice Whelan
  In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI.
  Channel Marketing, Facebook, LinkedIn, Marketing Plans, Tradeshows/Events
• How to Build a Thriving Brand CommunityBroadcast on 11/20/2014 with Dorothéa Bozicolona-Volpe
  In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started.
  Brand Management, Community, Community Management, Customer Engagement, Customer Relationships, Facebook, Social Media, Social Networking, Twitter
• How to Create Visual Content That Gets Shared and Drives TrafficBroadcast on 11/6/2014 with Donna Moritz
  In this PRO seminar, we'll cover the principles of using visual content and how it can contribute to your overall marketing mix. We'll discuss the key elements to creating visual content that drives traffic, and provide you with tactical tips on how to achieve maximum impact in minimum time.
  Content, Content Marketing, Facebook, Google+, Instagram, Pinterest
• MarketingProfs University: The Expanding Facebook UniverseBroadcast on 4/11/2013 with Jeff Bullas
  In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web.
  Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media
• Sharing is CaringBroadcast on 4/11/2013 with Stephanie Filer
  In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike.
  Community, Customer Engagement, Facebook, Marketing Strategy, Nonprofits, Social Media, Social Networking
• How to Effectively Engage Your Customers on FacebookBroadcast on 1/10/2013 with Ekaterina Walter
  This PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units.
  Customer Engagement, Customer Relationships, Facebook, Social Media
• How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar Belani
  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
  Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking

Facebook: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Use Your CRM Data to Boost Advertising ROIReleased on 4/1/2016 with Joseph Kerschbaum
  In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns.
  Advertising, CRM, Facebook, Google, Online Marketing, PPC Campaigns, Search Engine Marketing, Search Engines, Take 10
• Take 10: How To Create a Consistent and Professional Personal Brand Using Social MediaReleased on 12/7/2012 with Jill Duffy
  In just 10 minutes, you'll get all the information you need to create a cohesive personal brand using social media and the Web.
  Facebook, LinkedIn, Personal Branding, Social Media, Take 10
• Take 10: The Three Rules of Facebook EngagementReleased on 5/4/2012 with Amy Porterfield
  In this Take 10, you'll learn three rules for effectively engaging with your audience on Facebook.
  Customer Engagement, Facebook, Social Media, Take 10
• Take 10: How to Deal With Negative Comments on FacebookReleased on 8/19/2011 with Paul Chaney
  During this 10-minute tactical webcast, you'll learn how to manage comments from your Facebook Page's admin panel, filter out certain words or phrases, and set permissions on what fans can and cannot post.
  Community, Customer Experience, Facebook, Public Relations, Reputation Management, Social Media, Take 10
• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on 7/22/2011 with Paul Chaney
  In this Take 10, Internet marketing specialist Paul Chaney walks you through each step of setting up a Facebook Ad account. He makes sure that you know how to create a Facebook Ad, how to target the right people with it, and how to navigate the different pricing and scheduling options.
  Advertising, Facebook, Marketing Tips, Social Media, Take 10
• Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on 6/17/2011 with Paul Chaney
  In this Take 10, internet marketing specialist Paul Chaney demonstrates how you can take advantage of the Photo Strip feature on your Facebook Page. He offers ideas for getting creative in your Photo Strip pictures and shares different approaches for using the feature.
  Brand Awareness, Facebook, Marketing Tips, Take 10
• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 with John Haydon
  In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website.
  Brand Loyalty, Customer Engagement, Facebook, Social Media, Take 10, Website Design
• Take 10: Crank Up Conversions With Your Facebook Welcome TabReleased on 11/12/2010 with Zach Welch
  Did you know that for every 100 people who visit a branded Facebook page, only an average of 23% convert into fans? In just 10 minutes, Facebook whiz Zach Welch will show you what to change, and how to change it, so that your fan conversion rates rise and you can effectively continue reaching out to those users.
  Branding, Customer Engagement, Facebook, Marketing Tips, Take 10
• Take 10: Should You Have a Facebook Group, a Fan Page or Both?Released on 9/3/2010 with Jeff Widman
  To help you decide whether to start a Facebook Group or Page (or both), Jeff Widman efficiently identifies and analyzes the differences between them. He highlights which businesses need a Group, which need a Page, and which ones don't need either.
  Facebook, Marketing Tips, Take 10, Targeting

Facebook: Marketing downloads for the busy professional

• The Marketer's Guide to Social Media Content
  In this 61-page guide, you'll learn how to, plan, develop, and optimize social content that captures and engages the attention of your audience.
  Content Marketing, Content Strategy, Facebook, Instagram, Social Media, Twitter
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  Community, Customer Behavior, Facebook, Segmentation, Smartphones, Social Networking
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter