Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to a study by researchers at Carnegie Mellon University, MIT, and Georgia Tech.
The findings are based on a survey of 1,443 Twitter users who rated 43,738 tweets during a 19-day period (Dec. 30, 2010 to Jan. 17, 2011) from the accounts of some 21,014 Twitter users they collectively followed. The research was facilitated by the site "Who Gives a Tweet?"**
Among those surveyed, Twitter content was deemed "not worth reading" for various reasons. Tweets that were part of someone else's conversation, or updates around a current mood or activity, were the most strongly disliked, whereas tweets that included questions to followers, information sharing, and self-promotion (such as links to content the writer had created) were liked more often.
Below, additional findings from the study titled "Who Gives a Tweet? Evaluating Microblog Content Value," conducted by Paul André, post-doctoral fellow in Carnegie Mellon's Human-Computer Interaction Institute, with Michael Bernstein and Kurt Luther, doctoral students at MIT and Georgia Tech, respectively.
Take the first step (it's free).
You may also like:
- Seven Social Media Content Trends for 2020 and Beyond [Infographic]
- Micro-Influencer Trends: Platform, Format, and Compensation Preferences
- Do Consumers Think Instagram Should Hide Likes?
- Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
- Ethics and Social Media Influencers: What Consumers Expect