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Senior Execs Consume Both Traditional and New Media

March 12, 2012

Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels—such as online video, professional networking sites, and blogs—for work.

Though the consumption of traditional media hasn't declined significantly among the executive audience, various social and digital media have been added to the mix for work-related purposes:

  • 76% watch online video.
  • 71% view webcasts.
  • 65% use professional networking sites such as LinkedIn and Plaxo.
  • 63% read blogs.

Nearly six in ten executives (58%) use social networking sites for leisure, but only 27% do so for work purposes.

More than one in five execs use Twitter for work (22%), and 26% do so for leisure.

Social bookmarking, location-based apps, and publishing a personal blog have the lowest penetration among the executive audience, both for work and leisure.

Below, additional findings from the Doremus and Financial Times survey of global senior executives.

Execs' Consumption of Traditional Media

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  • by Kirsten Wright Wed Mar 14, 2012 via web

    Great statistics - and solid proof to the point that social and traditional need to overlap. For brands with ideal clients in the 45+ age group who work at high level positions, social continues to prove it has access to that group!

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