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Management: How-to articles covering the latest marketing tactics, tips, and strategies.
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How to Use an Agile Marketing Strategy to Improve Your Marketing CampaignsJohanna RivardAs a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer ...
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2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR PositionsAyaz NanjiThe median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.
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How to Ensure ABM Success via Organizational StructureDr. Debbie QaqishMany marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.
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How a Clean Office Can Boost Your Productivity [Infographic]Laura ForerA clean office doesn't just mean you're less likely to get sick. It can also make you more productive. Check out the infographic for motivation and tips on how to ...
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Seven Key Traits of Desirable Marketing TalentIda RezvaniMarketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.
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How to Launch Your First Employee Advocacy Program, and Why You ShouldIsmael El-QudsiWant to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
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How to Spend Less Time Getting More Value From Your Marketing Communication ChannelsKeeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less ...
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Four Steps to Developing a Holistic Approach to MeasurementMark C. NardoneThese four steps will help you make sure your goals are measurable and, most important, revenue-driving.
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How to Manage Change at Work [Infographic]Laura ForerChange is inevitable, especially at work. Whether you have a new boss or a new task or responsibility, it's important to know how to manage change at work in a ...
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How to Overcome Two of Content Marketing's Toughest ChallengesJacob WarwickTwo of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
Management: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneHootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.
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Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneKevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.
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Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."
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Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSearch engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
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Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChristopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.
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How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneB2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
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Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
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The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
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Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneConsultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success.
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Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
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How-to Articles
- Rethinking Brand Safety and Ad Verification: A Pivot to ... by Asaf Greiner
- The Future of B2B Marketing: 11 Predictions for 2025, From New ... by Jon Miller
- How a Strategic Conversion Copywriting Process Can Transform ... by Hannah Gibson
- The PMO: Unlocking CRM Campaign Efficiency and Peak Performance by Nick Lavacca
- Rising Subscription Prices: Trends and Tactics for Managing ... by Guy Marion