Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

'Generation C' Is the New Gen Y: Connected and Social

March 23, 2012

Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population* but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a report by Nielsen and NM Incite.

The "C" in Generation C (AKA Gen Y) stands for "connected."

"Born sometime between the launch of the VCR and the commercialization of the Internet," writes Nielsen, Gen C consumes more digital content than any other age group—particularly via mobile devices.

Below, additional findings from The State of the Media: Report of US Digital Consumers, by Nielsen and NM Incite.

Mobile Media Consumption  

One-third (33%) of all tablet owners are members of Gen C, as are 39% of smartphone owners, the highest adoption levels among all age groups.

In terms of ethnicity, whites have the highest adoption levels of smartphones and tablets: 61% of smartphone owners are white, as are 60% of tablet owners.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
2 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!