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Portable Purchasing: Trends in Shopping via Tablets, Smartphones

April 11, 2012

Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same, according to a new survey by Local Corporation and the e-tailing group.

Moreover, tablet owners are nearly twice as likely as smartphone owners to have made six or more purchases via their device over the previous six months (24% vs. 13%).

Below, additional findings from a survey of 1,000 consumers who own a smartphone, of which 54% also own a tablet device, conducted by the e-tailing group on behalf of Local Corporation.

Shopping-Related Research on the Rise

Fully 60% of mobile device owners research products and services several times a month using some type of mobile device.

Consumers are also spending more time conducting pre-purchase research: On average, mobile device owners report spending 42% more time than before researching products and services via PC or laptop, while 34% are doing so via smartphone and 28% are researching more via tablet.

Moreover, over the next year, 41% of mobile device owners expect to use their tablet more often to research products and services, and 31% expect to use their smartphone more often to do the same.

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