Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses haven't embraced mobile marketing yet.
Among surveyed owners of small businesses (companies with fewer than 100 employees), fully six in ten (60%) have a Web presence, but few have a mobile Web presence:
- 26% have a mobile-friendly website (the same layout and content as standard site adjusted to suit a smartphone screen).
- 14% have a stand-alone mobile website (content and layout designed specifically for mobile purposes).
Even so, more than two-thirds (69%) of small business owners strongly agree (39%) or agree (30%) that mobile marketing is crucial to their growth over the next five years.