Mobile devices have a strong hold on today's consumers, so much so that some users are becoming totally mobile dependent, whether at home or on the go: Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device, according to a recent survey conducted by Prosper Mobile Insights.
Overall, 7 in 10 smartphone or tablet users (69.3%) conduct at least one Web-based activity solely with their device:
- 45.3% admit to mobile-only Internet searches.
- 42.3% connect with friends on Facebook sans stationary computers or other Internet-capable devices.
- 29.6% say they conduct all their online banking on a mobile device.