Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant Contact and Chadwick Martin Bailey.
Some 32% of surveyed consumers say they're more likely to purchase a deal if the group-buying provider is a national brand (e.g., Groupon, Living Social), whereas only 6% say recommendations via social media channels influence their group-buying decisions:
Below, other findings from the report titled "10 Quick Facts About Why and How Consumers Use Daily Deals," issued by Constant Contact and Chadwick Martin Bailey.
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