With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in June 2012, according to data from Nielsen.

Moreover, some 45 million smartphone owners used an app in Nielsen's shopping/commerce category during the month, accessing shopping apps 17 times on average.

Major brands already well-known for online buying were the most popular in Nielsen's category in June:

  • eBay and Amazon apps attracted 13.1 million and 12.1 million unique users, respectively.
  • Daily deal site Groupon was close behind, attracting 11.9 million users during the month.
  • Traditional retailers such as Target and Walgreens garnered mobile traffic (2.8 million and 2.1 million users, respectively) from savvy shoppers looking to find the best deals in their local retail stores.
  • Apps such as Shopkick, Out of Milk, and RedLaser rounded out the list of top 10 shopping apps, reflecting the unique opportunities for apps to engage shoppers in retail locations.

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