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Smartphone User Behavior, Activities, and Content and Media Consumption

August 23, 2012
  |  15,500 views

Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access the Internet and 58% use email, according to a study by the Online Publishers Association (OPA).

Moreover, 68% of surveyed smartphone owners say they "cannot live without" their smartphones.

Below, additional findings from A Portrait of Today's Smartphone User, by the OPA in collaboration with Frank N. Magid Associates, Inc.

Among the smartphone owners surveyed, 48% say they access social networks, 46% listen to music, and 43% play games.


More than one-third of smartphone owners (39%) download and use apps, and 14% make purchases via smartphone.

Daily Doses of Mobile Content

More than one-third (34%) of smartphone owners say they access content several times a day, 17% access such content once a day, and 19% access content several times a week. Using mobile apps is nearly as popular: 32%, 15%, and 18% respectively.


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