Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Smartphone User Behavior, Activities, and Content and Media Consumption

August 23, 2012

Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access the Internet and 58% use email, according to a study by the Online Publishers Association (OPA).

Moreover, 68% of surveyed smartphone owners say they "cannot live without" their smartphones.

Below, additional findings from A Portrait of Today's Smartphone User, by the OPA in collaboration with Frank N. Magid Associates, Inc.

Among the smartphone owners surveyed, 48% say they access social networks, 46% listen to music, and 43% play games.

More than one-third of smartphone owners (39%) download and use apps, and 14% make purchases via smartphone.

Daily Doses of Mobile Content

More than one-third (34%) of smartphone owners say they access content several times a day, 17% access such content once a day, and 19% access content several times a week. Using mobile apps is nearly as popular: 32%, 15%, and 18% respectively.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!