Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Marketers and Content Consumption, Use, and Measurement

by Mark C. Nardone  |  
August 29, 2012

Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. Facebook, Twitter, LinkedIn, blogs, mobile apps, and many other tools and mediums continue to provide us with news. It's endless and will remain so for the foreseeable future.

PAN Communications recently conducted a brief survey, reaching out to a group of qualified marketers and asking them to answer a few questions about content in 2012.

How Marketers Are Consuming Content

As a marketer, what type of content consumer are you? According to the survey, online news sites, Twitter, and blogs seem to be marketers' favorite sources of content:

Questions to consider: Will Twitter one day overtake online news sites as the main information source? Are we, because of content overload, starting to lean toward sound bites vs. full-length articles?

Marketing Now vs. Five Years Ago

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Mark C. Nardone is executive vice-president at PAN Communications, a public relations and digital media agency driving communications strategy for companies in the technology, consumer, and healthcare industries. Reach him via

Twitter: @MarkCNardone 

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!