Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. Facebook, Twitter, LinkedIn, blogs, mobile apps, and many other tools and mediums continue to provide us with news. It's endless and will remain so for the foreseeable future.
PAN Communications recently conducted a brief survey, reaching out to a group of qualified marketers and asking them to answer a few questions about content in 2012.
How Marketers Are Consuming Content
As a marketer, what type of content consumer are you? According to the survey, online news sites, Twitter, and blogs seem to be marketers' favorite sources of content:
Questions to consider: Will Twitter one day overtake online news sites as the main information source? Are we, because of content overload, starting to lean toward sound bites vs. full-length articles?
Marketing Now vs. Five Years Ago