Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles

September 6, 2012
  |  17,681 views

Among US mobile Web users, mobile media (via phones and tablets) was the most popular way to consume media content in the second quarter of 2012, accounting for 2.97 hours of the total 9.00 hours spent consuming media via all platforms during the day (some 32.5% of total consumption), outpacing TV at 2.35 hours, according to a report by InMobi.

Moreover, on average, US mobile Web users spent 1.60 hours per day using a PC or laptop, 1.50 hours listening to radio, and 43 minutes reading newspapers and magazines.

Below, additional findings from InMobi for the second quarter of 2012, developed in partnership with OnDevice Research.

Mobile is easy and ever-present


Mobile phones have been adopted across the US consumer market due in part to convenience, according to the report:

  • 65% of mobile users say they prefer mobile because "it's easy to use."
  • 56% of mobile users say they use mobile most because it's constantly with them.

Moreover, mobile users use their devices throughout the day—when lying in bed (77%), watching TV (70%), waiting for something (65%), commuting (36%), and shopping (34%).

Among mobile users, search (84%) and social media (84%) are the most popular activities, followed by gaming (83%), entertainment (77%) and email (76%).


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!