More than one-third (36%) of email messages across 12 key industries were opened via mobile devices (phones and tablets) in the first half of 2012, up from 20% one year earlier, according to a study by Knotice.
Moreover, the share of mobile email opens is projected to surpass 50% for most brands over the next 6-12 months, the study found.
Below, additional findings from the Knotice Mobile Opens Report, based on email campaigns conducted across 12 industries during the first half of 2012.
iPhone, iPad Dominate Opens
Mobile phones accounted for 25.85% of all email opens in 1H12, and tablets accounted for 10.16%. iPhones were the most popular device, accounting for 19.71% of email opens, followed by the iPad tablet with 9.63% and the Android phone with 5.88%:
Mobile Opens by Industry
Mobile opens (i.e, via smartphones and tablets) across the top-performing sectors in 1H12 were as follows:
- Consumer Services: 42.17%
- Financial Services: 40.13%
- Cable and Telecom: 35.85
- Retail: 35.56%