Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but also experience different sets of emotions, depending on network type, according to a study conducted by TNS for LinkedIn.

When visiting personal networking sites (e.g., Facebook, Twitter, and Pinterest) people experience emotions around memories and entertainment, whereas when visiting professional networks (e.g., LinkedIn, BranchOut, and BeKnown) people are motivated by the sense of purpose to achieve the goals they've set, the study found.

According to the top five drivers identified by the study, when using personal networks, people spend time being entertained, whereas when using professional networks, people invest their time to connect with people and brands that align with their drive for achievement and success:

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.