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Shopping via Mobile: Spending Patterns, Demographic Profiles, and More

October 1, 2012

Men are more likely than women to make purchases using their smartphone (45% vs. 34%), and they're even more more likely to buy certain types of products via mobile device, such as consumer electronics equipment and digital content, according to a study by uSamp.

Also, when shopping via smartphone, younger generations are more likely than older ones to use their device to research products and prices before making purchases, and then to share their shopping experiences via social media, the study found.

Below, additional findings from uSamp's study based on a poll of 1,100 smartphone owners age 18-75.

Among the smartphone owners surveyed, men are more likely than women to use mobile payments (46% vs. 32%) and write reviews on purchases (26% vs. 16%). However, when cashing in on coupons, women are more enthusiastic than men (44% vs. 35%).

More than nine in ten (91%) men have scanned a product barcode via smartphone, compared with 85% of woman.

Men are bigger spenders

Men also tend to outspend women in certain product categories:

  • Men are more than three times more likely than women to purchase consumer electronics goods via mobile device (27% vs. 8%).
  • Men are two times more likely than women to buy movie and event tickets via mobile (23% vs. 11%).
  • Men are 1.5 times more likely than women to buy digital content (30% vs. 20%).

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