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Most Valuable Global Brands: Coca-Cola, Apple, and IBM

October 10, 2012

Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. 

Though Coca-Cola retained its No. 1 position from the 2011 ranking, Apple jumped six spots to rank at No. 2 with stellar sales in both developed and emerging markets over the past year.

Facebook debuted on the list at No. 69 after making headlines as the third-largest IPO in US history, and Google (No. 4) recorded a 26% increase in brand value over the previous year, exceeding rival Microsoft's (No. 5) brand value for the first time in the history of the report.

Below, the top 45 brands on Interbrand's 2012 ranking:

Below, Interbrand's most valuable global brands, ranked 46-100:

For the ranking, Interbrand examined three key aspects that contribute to a brand's value:

  1. The financial performance of the branded products or service.
  2. The role the brand plays in influencing consumer choice.
  3. The strength the brand has to command a premium price, or secure earnings for the company.

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