Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily, according to data from the comScore TabLens service.
Moreover, among the users of various tablets, Kindle Fire users were the most likely to read newspapers and magazines via their device.
Below, additional findings from comScore TabLens.
Newspaper and Magazine Readership
Some 37.1% of tablet owners read a newspaper via their device at least once a month during the three-month period ended August 2012, with 11.5% of tablet owners reading newspapers almost every day.
Kindle Fire users demonstrated the greatest tendency to read newspapers: 39.2% did so, edging out iPad users at 38.3%. NOOK Tablet owners boasted the greatest percentage of high-frequency newspaper readers, with 13.4% reading them on a near daily basis.
Magazines/periodicals recorded even higher readership rates than newspapers: 39.6% of tablet owners read magazines via their device. Once again, Kindle Fire owners recorded the the highest readership rate at 43.9%, followed by iPad users at 40.3%.