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Tablets Driving Newspaper, Magazine Readership

October 22, 2012

Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily, according to data from the comScore TabLens service.

Moreover, among the users of various tablets, Kindle Fire users were the most likely to read newspapers and magazines via their device.

Below, additional findings from comScore TabLens.

Newspaper and Magazine Readership

Some 37.1% of tablet owners read a newspaper via their device at least once a month during the three-month period ended August 2012, with 11.5% of tablet owners reading newspapers almost every day.

Kindle Fire users demonstrated the greatest tendency to read newspapers: 39.2% did so, edging out iPad users at 38.3%. NOOK Tablet owners boasted the greatest percentage of high-frequency newspaper readers, with 13.4% reading them on a near daily basis.

Magazines/periodicals recorded even higher readership rates than newspapers: 39.6% of tablet owners read magazines via their device. Once again, Kindle Fire owners recorded the the highest readership rate at 43.9%, followed by iPad users at 40.3%.

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  • by Amit Tue Oct 23, 2012 via mobile

    Good presentation of data. Happy to see that new technology is providing new ways for old industries to come up with innovations to which customers are becoming more receptive. But there is 1 point, I would like to make - percentages are great but in surveys like this do also throw in the base numbers meaning . You say that "Kindle beats iPad user in newspaper readership". Well it is obvious to all that the iPad customer base is obviously more than Kindle in vanilla numbers.
    So it helps of you define what was the number of Tablets Kindle and iPad that were surveyed and I feel that surely will add more credibility to the perceptions people take back from the % figures.

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