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Blogging Drives Leads, Website Traffic

October 30, 2012

Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by HubSpot.

On average, companies that publish 15 or more blog articles per month generate five times more Web traffic than companies that don't blog at all, and those that blog 9-15 times per month generate three times more traffic than companies that don't blog:

Below, additional findings from the report titled "Marketing Benchmarks From 7,000 Businesses," by HubSpot, based on data collected from its customer base of some 7,000 brands.

Blogging drives traffic because published content gets indexed in search engines and shared via various channels, including social media. By committing to regularly publishing blog content, companies can build up a powerful arsenal of content, with each article published creating another inroad to a website, HubSpot found.

Small businesses (1-10 employees) tend to generate a bigger lift than larger companies when they accumulate published blog content:

When companies boost their blogging efforts, Web traffic volume increases in varying degrees:

  • On average, companies generate a 45% lift in traffic when they increase the number of published blog posts from 11-20 articles to 21-50 articles.
  • B2C companies generate a 59% increase in traffic after growing total published blog articles from 100 to 200.

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  • by Nick Stamoulis Tue Oct 30, 2012 via web

    The more you blog the more content you can promote and the more interactions you can have with your audience. Keep in mind that more is not enough, it still has to be good. Don't sacrifice quality for quantity.

  • by Daljeet Kaur Fri Dec 13, 2013 via web

    I think that promoting your website with good quality blog posts is very helpful in increasing your website sales. You should always take care about the quality and the freshness of content so that user come to your blog and read the content. Companies who are in website development, designing or Online stores business can promote their services or product with the help of blogging. If you think that you are a good blogger and attract your niche market from there then you should definitely go with this.

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