More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist with other shopping tasks, according to a new survey from Prosper Mobile Insights.

Among those 55.3% of "mobile holiday shoppers":

  • 61.9% say they plan to use their device primarily as a "mobile mall," purchasing products and comparing prices.
  • 49.6% say they are most likely to use their device during the planning and research stages of holiday shopping.
  • 42.6% say they are most likely to use their device while shopping in stores or online.

Below, additional findings from the study by Prosper Mobile Insights, based on a poll of 333 smartphone and tablet users in October 2012.

Most mobile holiday shoppers plan to use their devices to compare prices between brick-and-mortar stores (66.0%) or online retailers (59.7%), while nearly one-half (48.1%) plan to tap into product reviews and rating to compare products:

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