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Small Businesses to Use Mobile for Event Marketing in 2013

November 16, 2012

Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey.

So far, most small businesses haven't invested in mobile technology for event marketing. Only 16% of those surveyed say they distribute event-related content to registrants' mobile devices.

Among those 16%, most distribute content such as event schedules (75%), session descriptions (41%), speaker bios (19%), and presentation slide decks (16%).

Below, additional findings from the study titled "Going mobile: How small organizations are using, and planning to use, mobile for their events" by Constant Contact.

Smartphones and Events: Now and in the Near Term

On average, only 15% of small businesses say they frequently or always use a smartphone for event planning.

However, 87% say they are somewhat or extremely interested to use smartphone technology for event planning, and over the next six months, more small businesses plan to do so:

  • 6% of small businesses now offer a mobile check-in app via smartphone and 22% plan to offer one in the next six months.
  • 16% send save-the-date notifications via mobile device and 23% plan to do in the next six months.
  • 5% provide event schedules via a mobile app and 25% plan to do in the next six months.
  • 29% offer mobile registration and collect payments via smartphne and 49% plan to offer the service over the next six months.
  • 24% engage with attendees via smartphone by posting event insights, learnings, or comments to social networks and 17% plan to engage this way over the next six months.


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