Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey.
So far, most small businesses haven't invested in mobile technology for event marketing. Only 16% of those surveyed say they distribute event-related content to registrants' mobile devices.
Among those 16%, most distribute content such as event schedules (75%), session descriptions (41%), speaker bios (19%), and presentation slide decks (16%).
Below, additional findings from the study titled "Going mobile: How small organizations are using, and planning to use, mobile for their events" by Constant Contact.