Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on mobile marketing.
In addition, 39.8% of surveyed marketing executives plan to increase spending on search marketing in 2013.
By contrast, tactics such public relations (13.9%) and direct mail (15.4%) will likely take a back seat in the coming year, according to the findings.
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