Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on mobile marketing.
In addition, 39.8% of surveyed marketing executives plan to increase spending on search marketing in 2013.
By contrast, tactics such public relations (13.9%) and direct mail (15.4%) will likely take a back seat in the coming year, according to the findings.
Total marketing budgets are set to rise in 2013: 89.1% of marketing execs plan to increase (45.2%) or maintain spend (43.9%), a slight decrease from the 92% who planned to do so for 2012.
Below, additional findings from the 2013 Marketing Trends survey by StrongMail.
Top Email Priorities
Social media is a key focus, even for email campaigns: A plurality (46.2%) of marketing execs plans to increase spend toward email marketing programs focused on social-media channel growth. In addition, roughly one-third plan to focus on promotional batch campaigns (38.8%), lifecycle programs (36.6), and newsletters (34.7%):