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For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012.

Four variations of the term "facebook" were among the top 10 search terms during the year, accounting for 5.62% of US searches overall, up 27% year over year (YOY). The term "youtube" maintained its No. 2 spot in 2012, while "craigslist" moved up one spot to take the No. 3 spot. The search term "amazon" moved into the top 10 for the first time in 2012:

Below, additional findings from Experian Hitwise.

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.