Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings Index by Coupons.com, which ranked US cities by their use of digital coupons in 2012.

The top 5 most frugal cities of 2012 were in the South.

Atlanta took top prize (holding on to its title for the fourth consecutive year). Orlando was second, followed by Tampa, Nashville, and Charlotte:

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.