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Women Business Owners Upbeat, Boosting Marketing Spend

by Lenna Garibian  |  
February 18, 2013
  |  1,862 views

Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business Owners (NAWBO).

Asked about their marketing investments in 2013, more than one-half (54.3%) of WBOs cite their website as a "very important" priority, 35.9% cite social media marketing, 35.7% cite search engine optimization (SEO), and 19.9% cite mobile as a very important investment priority in 2013.

Below, additional findings from Web.com and NAWBO.

Hiring is up: 38% of WBOs plan to invest more in new talent in 2013 than in 2012, and 54% plan to keep hiring investments at about the same level.

Websites Most Valuable Tactic


Asked which marketing tactics provide the greatest value for their business, 52% of WBOs rank website design and maintenance as "very valuable." Social media and SEO together rank second (37.9%), followed by email marketing (25.2%):

Future of Marketing in SEO and Social Media


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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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  • by Ana Rincon Tue Feb 19, 2013 via web

    I'm glad to see that so many business owners find print advertising "Invaluable." I do wish, though, that the survey writers had used a dictionary.

  • by Lenna Tue Feb 19, 2013 via web

    Hi, Ana.

    I should have caught that mistake! Thank you for pointing it out.

    I've requested a new table from the data provider. In the meantime, I've tweaked the copy on the table so that it more accurately explains the findings.

    Best,
    Lenna

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