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Instagram and Top Brands: Engagement Up as Audiences Grow

by Lenna Garibian  |  
February 25, 2013
  |  2,872 views

Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report by Simply Measured.

Among major social networking sites, only Pinterest is growing faster: The proportion of Interbrand companies using Pinterest reached 69% as of February 2013, up 10% from 63% three months earlier. 

That increase in Instagram adoption comes despite many changes on the social network over the last three months, including controversial privacy updates, Web profiles, and Web feeds, as well as dropping support for Twitter cards, Simply Measured points out.

Below, additional findings from a report by Simply Measured, which measures social media adoption among the Interbrand Top 100


Brand activity on Instagram is up, too. Among the Top 100 brands, 41% now post at least one photo per week, up from the 34% that did so three months earlier.

Engagement Increasing as Instagram Audiences Grow


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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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