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Video Viewing via Mobile Doubles; Live Content Still Favored

by Lenna Garibian  |  
March 7, 2013

People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December 2012, double the 4% recorded a year earlier, according to the 2012 Year-End Video Index Report by Ooyala.

Broken out by device, the share of tablet video viewing increased 110% over the one-year period, and the share of mobile online video viewing grew 87%:

Below, additional findings from Ooyala’s 2012 Year-End Video Index Report, which captured the online viewing habits of more than 200 million unique viewers for each month in 2012.

Android vs. iOS

Despite the market dominance of Google Android smartphones, Apple’s iOS dominates video viewing, accounting for 67% of the time spent viewing video via smartphone, compared with 33% for Android.

Live Viewing Still Rules

Live streaming broadcasts are still the most engaging format of video across all viewing formats.

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Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.

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