Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans has reached a six-month high, according to Ipsos MediaCT's February 2013 Mendelsohn Affluent Barometer.

The study also found that more than one in three (37%) Affluents—adults living in households with at least $100,000 in annual household income—multitask regularly: Two-thirds (66%) say multitasking contributes to their productivity.

Below, additional findings from the February 2013 Mendelsohn Affluent Barometer from Ipsos MediaCT.

Affluents constitute 20% of the US population and hold 69% of the privately held net worth in America, according to the report. They are vitally important for many marketplace categories, including luxury, automotive, financial, technology, and travel.

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.