Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia.

Just 12% of organizations surveyed are executing against a big data strategy in daily operations.

Moreover, only 5% are in the testing stage, and 11% are in the planning stage:

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image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

Twitter: @habesh