Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia.
Just 12% of organizations surveyed are executing against a big data strategy in daily operations.
Moreover, only 5% are in the testing stage, and 11% are in the planning stage:
The most common reasons cited by respondents for not fully exploiting big data:
- 21% don't know enough about it.
- 15% don't understand the benefits.
- 9% lack business support.
- 9% lack data quality in existing systems.
Below, additional findings from the 2013 Big Data Survey report from SAS.
Lack of Data Quality and Data Governance
Asked about the likelihood that their organizations would use external big data in 2014, just 14% of respondents said "very likely" and 19% said "not likely at all." Specific concerns included data quality and accuracy, accessing the right data, reconciling disparate data, lack of organizational view into data, timeliness, compliance, and security.