Contributed by Vahe Habeshian
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America ...
- How to Identify and Maximize Sales Enablement ROI [Infographic]
Sales enablement—providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers—is fast ...
- How to Find Remote Work [Infographic]
Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during ...
- Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]
Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One ...
- Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]
You have work to get done, but you hesitate or delay getting started; or once you do get going, you ...
- How to Offer More Value to Your Crisis-Stricken Customers [Infographic]
The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise ...
- Outsourcing Digital Marketing: Your Questions Answered [Infographic]
Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what ...
- The Work Life of a Social Media Manager [Infographic]
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled ...
- COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]
COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been ...
- Trusting Remote Workers: The New Normal [Infographic]
With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. ...
- How to Identify and Avoid Survey Response Bias [Infographic]
We often use surveys to gain an understanding of how our customers think and feel about our product or services. ...
- The Value That Creatives Bring to Business Results [Infographic]
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more ...
- Search Trends During COVID-19 and the Exit Phase [Infographic]
Search data can be used to better understand audiences and make predictions for the near future. As some parts of ...
- How to Survive a Layoff or Furlough During the Pandemic [Infographic]
Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a ...
- Account-Based Marketing Ad Match Rates Explained [Infographic]
There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but ...
- A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]
How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take ...
- Planning Your COVID-Related Communications: A Flowchart [Infographic]
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate ...
- How to Deal With an Office Bully [Infographic]
Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic ...
- The Future of Business Gatherings: Virtual Summits and Conferences? [Infographic]
Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, ...
- Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking ...
- B2B Direct Mail for Marketing and Sales [Infographic]
Particularly in ABM, offline engagement tactics—such as B2B direct mail—can make an impression and differentiate you from your competition. When, ...
- The Anatomy and Current State of Programmatic Advertising [Infographic]
Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder ...
- Best (And Worst) Email Signoffs During COVID-19 [Infographic]
How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of ...
- Workplace Generational Stereotypes: How True or False? [Infographic]
Amazingly, five generations work together in today's workplaces. And if the Silent Generation is conservative, Boomers are materialistic, Gen X ...
- Five Ways to Supercharge Your Email Marketing [Infographic]
With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. But, even ...
- 30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]
You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what ...
- How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]
Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, ...
- Nine Key Sales Pipeline Metrics for Healthy Sales [Infographic]
Every salesperson wants a healthy pipeline, but many don't have a reliable way to take its temperature. Beyond just "healthy" ...
- How Bad Data Hurts B2B Companies [Infographic]
In B2B marketing and sales, accurate data is crucial. High-quality B2B data allows Sales to improve targeting, reach the right ...
- Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]
The Myers-Briggs test can have various business applications, such as determining career path or pairing team members who work well ...
- What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on ...
- Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]
When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many ...
- Chatbot Advantages and Challenges [Infographic]
What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there ...
- Using AI to Boost Workplace Productivity [Infographic]
With technology advancing at breakneck speed, AI can improve our workday—and our workplace productivity, in general. From simplifying procedures to ...
- Email Responsiveness: Build Trust, Sell More (And More Often) [Infographic]
Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and ...
- A Guide to Business Ethics and Social Responsibility [Infographic]
Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic ...
- Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]
Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, ...
- Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into ...
- Five Psychological Threats to Businesses (And How to Handle Them) [Infographic]
How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to ...
- The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]
When building or updating a contact page, or including a contact form in any of your digital marketing projects, go ...
- The Habits of Highly Effective Leaders [Infographic]
You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have ...
- 50+ Retargeting Statistics Marketers Should Know [Infographic]
Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is ...
- How to Boost Your YouTube Strategy With Bumper Ads [Infographic]
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches ...
- Employee Retention: How to Keep Your Top Talent [Infographic]
Can a business succeed without competent employees? Highly unlikely. Yet, companies small and large tend to have relatively little control ...
- Eight Types of Online Reviewers, and How to Handle Them [Infographic]
Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews ...
- Seven Social Media Content Trends for 2020 and Beyond [Infographic]
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable ...
- Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]
Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns ...
- Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those ...
- A Connected World in Flux: 10 Insights for Marketing and Business Leaders [Infographic]
Major trends are reshaping business and society, including the way we live and work. That "we" includes not only customers ...
- Emails Design Trends for 2020: The Future Is Here [Infographic]
To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically ...
- Boost Your Open Rates With Messaging Apps [Infographic]
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because ...
- The Rise of Revenue Operations [Infographic]
"Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of ...
- 2020 CMO Predictions From Marketing Influencers [Infographic]
With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. ...
- A Detailed LinkedIn Guide for Small Businesses [Infographic]
With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never ...
- TikTok: The Next Big Thing in Video Marketing? [Infographic]
One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can ...
- How Mom-and-Pop Shops Can Succeed Against Big Retailers [Infographic]
This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete ...
- How to Use Live Video to Market Your Business [Infographic]
Fully 80% of people say they would rather watch a live video than read a social media or blog post, ...
- E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]
Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an ...
- Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]
Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, ...
- SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]
Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing ...
- Tips for Online Listings That Grab Attention and Generate Sales [Infographic]
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting ...
- Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]
Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for ...
- What Goes Up in a Down Economy? [Infographic]
An economic downturn will come. That's a certainty. What's not certain is exactly when (this year, next?) and how bad ...
- Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]
You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of ...
- GDPR vs. CCPA: Data Privacy and US Marketers [Infographic]
In less than three months, "California's GDPR"—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those data-privacy ...
- Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]
Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts ...
- A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]
A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to ...
- How to Set Up and Use Your Small Business Instagram Profile [Infographic]
A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because ...
- Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]
When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. ...
- How to Use Infographics as Effective Marketing Tools [Infographic]
Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing ...
- The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends
Today's online consumer frequently confronts a host of frustrations when attempting to interact and engage with businesses online, according to ...
- 11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)
As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often ...
- The Psychology of Status Purchases [Infographic]
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have ...
- Underrated But Effective Link-Building Tactics for SEO [Infographic]
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. ...
- Five Tips on How to Use Influencer Content in Paid Media [Infographic]
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after ...
- A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]
A well-rounded Google My Business profile online has quickly become a deciding factor of a small business's success in its ...
- Why the Future of Marketing Is Video: 40+ Statistics [Infographic]
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's ...
- 29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ ...
- Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]
Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of ...
- Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking ...
- What Shoppers Want: Customization, Coupons, Digital [Infographic]
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to ...
- 404 Errors: What Happens When Your Web Page Is Broken [Infographic]
These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages ...
- Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]
Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans ...
- The Ultimate SEO Checklist [Infographic]
Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in ...
- Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]
B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, ...
- Employee Advocacy Statistics for Marketers [Infographic]
At this point, your company is probably investing time and money into social media, but a key component still missing ...
- It's Time to Plan Your Back-to-School Marketing Campaigns: Stats and Strategies for 2019 [Infographic]
It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a ...
- Why Digital Marketing Is More Important Than Ever Before [Infographic]
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving ...
- The Ultimate LinkedIn Cheat Sheet: 2019 [Infographic]
Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about ...
- The Payoff of the Partnership Between Marketing and Creative [Infographic]
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative ...
- The Digital Marketer's Omnichannel Struggle Is Real [Infographic]
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across ...
- How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]
Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep ...
- Marketing Department Roles and Salaries [Infographic]
Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets ...
- Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on ...
- Event Planning: What You Need to Know [Infographic]
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty ...
- Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]
Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. ...
- Voice Search Stats Compilation: 2019 [Infographic]
Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users ...
- Artificial Intelligence: A Detailed Overview [Infographic]
Chatbots, robots, digital assistants, automated vehicles, virtual assistants... They (and much more) are the products of artificial intelligence, which is ...
- How to Be Happier at Work [Infographic]
Who doesn't want job satisfaction and more productive employees? Happier faces at the office are certainly good for company morale, ...
- How Much Does a Video Cost to Produce? [Infographic]
You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much ...
