Vahe Habeshian
Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him at vahe@marketingprofs.com
Twitter: @habesh
Articles by Vahe Habeshian
As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' ... more
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, ... more
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate ... more
If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or ... more
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right ... more
Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use ... more![TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130412-ddp-lg.jpg)
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout ... more
Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of ... more
US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual ... more![Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130409-ddp-lg.jpg)
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached ... more
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