People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.

Live sports, breaking news, and special events are watched for longer periods online across all devices (desktop, tablet, mobile, and settop), compared with short-form and long-form VOD offerings from broadcasters, the study found.

Below, additional findings from the Global Video Index: Broadcaster Edition, which is based on global data collected in March 2013.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji