Research Summaries

Research Summaries: How-to articles covering the latest marketing tactics, tips, and strategies.

• The State of B2B Marketing Data Quality in 2018Ayaz Nanji
  B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun ...
  B2B Marketing, Big Data, Data, Research Summaries
• Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
  Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
• Holiday Shopping Trends for 2018: Consumers' Spend and Gift PlansAyaz Nanji
  Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to recent research from OpenX and The Harris Poll.
  Customer Behavior, Research Summaries, Retail Marketing
• Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?Ayaz Nanji
  Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
  Advertising, Customer Behavior, Research Summaries
• The Most Effective Lead Nurturing TacticsAyaz Nanji
  Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
  Lead Nurturing, Marketing Strategy, Research Summaries, Sales
• 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR PositionsAyaz Nanji
  The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.
  Career Management, Chief Marketing Officer, Management, Research Summaries
• Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]Ayaz Nanji
  Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
  Content, Facebook, Research Summaries, Social Media, Videos, YouTube
• Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]Ayaz Nanji
  Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
  Advertising, Digital Marketing, Research Summaries
• The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
  Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
  Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
• Google Ads Mobile Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
  Advertising, Benchmarking, Google, Research Summaries, Search Engine Marketing