Contributed by Ayaz Nanji
- The 'Deep' Habits That Power B2B Sales Success [Infographic]
This infographic looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want ...
- Social Media Use in the US: Platform and Demographic Trends
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew ...
- Three Qualities of Exceptional B2B Thought Leadership Content
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a ...
- The Key Elements of Project Communication Plans [Infographic]
Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking ...
- How to Market to Introverts [Infographic]
Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should ...
- Running YouTube Campaigns: Agency Priorities, Client Goals
Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers ...
- Creepy or Cool? How People Feel About Brand Interactions
Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting ...
- Eight Alternatives to Google Trends [Infographic]
Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one ...
- 10 Ways to Use AI for Sales Success [Infographic]
Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 ...
- The Most Important Skills for B2B Marketing Agency Teams
Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to ...
- How Small Businesses Are Using AI for Content Marketing
How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they ...
- The 50 Most Admired Companies in the World [Infographic]
Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of ...
- The Do's and Don'ts of Generative AI for Small Businesses [Infographic]
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated ...
- How Repurposing Content Benefits Small Businesses
Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and ...
- What PR and Comms Teams Do Best
Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers ...
- Micro-influencer vs. Nano-influencer: What's the Difference? [Infographic]
This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each ...
- The 25 Most Valuable Brands in the World [Infographic]
Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ...
- How CEOs Feel About CMOs
What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find ...
- The Top Benefits and Challenges of Printed Marketing Materials
What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their ...
- Six Marketing Jobs You Might Not Know About [Infographic]
This infographic covers some roles—such as UX designer—that have steadily become more popular as marketing has become more digital, as ...
- Which Sports Teams Are Winning on Social Media? [Infographic]
Which professional sports teams globally are the most successful on social media platforms? To find out, researchers looked at the ...
- Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships
What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most ...
- B2B Tech Marketers' Budget Expectations for 2024
Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.
- How to Optimize Your Business's LinkedIn Strategy [Infographic]
This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main ...
- The State of B2B Marketing Pipeline Growth in 2024 [Infographic]
What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?
- The Business Outlook for Marketing Agencies in 2024
Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.
- Do Marketers Tell Stakeholders When They Use AI to Create Content?
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to ...
- The Top Factors Associated With High Search Rankings [Infographic]
Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a ...
- Evergreen Content: What Marketers Need to Know [Infographic]
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes ...
- Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations
B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather ...
- Is AI More Creative Than Marketers?
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower ...
- 100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type ...
- The 50 Highest-Earning Social Media Creators [Infographic]
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular ...
- The Paid Channels Marketers Plan to Increase Spend On in 2024
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the ...
- Salary Trends for US Digital Marketers
What is the average salary of a digital marketer in the United States? How do average salaries differ by work ...
- Which Hogwarts House Do Marketers Belong To? [Infographic]
Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This ...
- When Do B2B Buyers Contact Vendors?
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized ...
- Seven Major Design Trends for 2024 [Infographic]
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry ...
- Generative AI in Marketing: How B2B and B2C Adoption Differ
Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use ...
- A 24-Point Content Marketing Checklist for 2024 [Infographic]
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your ...
- The Incredible Amount of Data Generated Online Each Minute [Infographic]
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and ...
- The Top Content Challenges of Businesses: Volume and Budget
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating ...
- B2B Marketing Budget and Spend Trends for 2024
Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.
- How AI and the Metaverse Impact the Datasphere [Infographic]
Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well ...
- Subdomain vs. Subdirectory: Which Is Better for Your Website? [Infographic]
This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.
- Marketers' Business and Budget Expectations for 2024
Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next ...
- What B2B Software Buyers Look for in Online Reviews
B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease ...
- The Impact of Remote Workers' Cybersecurity Mistakes [Infographic]
This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data ...
- How to Get Started With Organic Website Marketing [Infographic]
This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
- The Top Priority of B2B Go-to-Market Leaders in 2024
B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research ...
- The Top Driver of Employee Retention Is Meaning
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people ...
- Six Social Media Marketing Predictions for 2024 [Infographic]
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer ...
- How Texting Can Deliver Value for Businesses [Infographic]
How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide ...
- 2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in ...
- How Color and Lighting in Images Affect Brand Perception [Infographic]
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.
- What Makes Vendor Content 'High Value' for B2B Buyers?
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed ...
- Are MBAs Prepared for Emerging Technologies? [Infographic]
Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according ...
- The Data-Related Activities Marketers Spend the Most Time On
Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according ...
- B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research ...
- How to Nurture Your Marketing Message [Infographic]
This infographic looks at four approaches to take for successfully developing your message: focusing on your target market, alluding to ...
- Undivided Attention: A Key Benefit of Traditional Mail Marketing
Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according ...
- The 10 Biggest Emerging Global Risks According to Experts
Which global risks do experts believe will have the most impact on society in the near future? Is the general ...
- Why Employees Are Hesitant to Ask for a Raise [Infographic]
This infographic looks at the share of US workers who want a raise, the size of the raise they want, ...
- Seven Tactics Marketers Can Learn From IKEA [Infographic]
Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets ...
- The Importance of 'Dark' Social Media for Marketers
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels ...
- How to Design Surveys to Make Better Business Decisions [Infographic]
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and ...
- What Makes B2B Influencer Marketing Programs Successful
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, ...
- The Perils of Relying on Self-Reported Survey Respondents [Infographic]
Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a ...
- How Well Do Senior Marketers Understand AI?
Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research ...
- How the Responsibilities of B2B Marketing Teams Are Changing
Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and ...
- The 20 Companies That Produce the Most CEOs [Infographic]
Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according ...
- The Impact of Incorrect Business Information Online [Infographic]
Some 62% of people say they would not use a business if they found incorrect information about it online, according ...
- Anger and Animals: What Makes TikTok Thumbnails Successful
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform ...
- What Makes B2B Tech Buyers Distrust Brands?
Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, ...
- The History of Reddit: What Marketers Need to Know [Infographic]
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events ...
- The State of AI and Automation in Marketing Operations [Infographic]
How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing ...
- Are Businesses Planning to Give Their Employees Raises in 2024?
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to ...
- Are Job Seekers Lying About Their AI Skills?
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the ...
- The 100 Most Valuable Global Brands in 2023 [Infographic]
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to ...
- The New Business Environment for Marketing Agencies in 2023
Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to ...
- How Enterprises Are Using AI for Email Marketing
Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses ...
- Excited and Worried: How Executives Feel About AI [Infographic]
Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having ...
- How Slow Website Load Times Impact Your Business [Infographic]
Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What ...
- The Benefits of Using Plain Language in B2B Healthcare Content
Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using ...
- How Well Are CMOs and CFOs Collaborating?
Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on ...
- 12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]
Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve ...
- Where Are the AI Jobs Located? [Infographic]
Which countries have the greatest number of job postings related to AI? What share of job posts in US states ...
- How B2B Firms' CRM Usage Is Evolving
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing ...
- Are Businesses Creating AI Guidelines for Employees?
Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most ...
- Five Effective Ways to Justify B2B Marketing Spend [Infographic]
How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at ...
- Emerging B2B Trends You Need to Know [Infographic]
B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to ...
- Email Behavior Trends for 2023
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To ...
- Martech Replacement Trends for 2023
Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being ...
- How to Get Started With YouTube Influencer Marketing [Infographic]
Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? ...
- Three Things Every Great SaaS Landing Page Does Right [Infographic]
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, ...
- The Top Challenges Companies Face in ESG Reporting
Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact ...
- B2B Content Promotion in 2023: Channel and Format Trends
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
- Why Employees Are Staying at Their Jobs [Infographic]
This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as ...
- The State of Digital Marketing for the Manufacturing Industry [Infographic]
How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research ...
- The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, ...